Digital Presence Report

📊 Executive Summary

29

Improvements Delivered

~4×

Page Speed Improvement

60

Social Posts Created

5

Local SEO Pages

🔄 Before vs. After

A side-by-side comparison of where the digital presence started and where it is today.

📈 Performance Metrics

Estimated improvements based on migration from WordPress to optimized static hosting.

Page Load Speed (seconds)

SEO Score Estimate

Improvements by Category

Monthly Cost Comparison

🗓️ Project Timeline

Key milestones in the build-out of The Yost Team's digital presence.

Phase 1 — Initial Build

Complete Website Rebuild

Replaced outdated WordPress site with a modern static site. First build matched the original WordPress design as a baseline.

Feb 28, 2025

Design Overhaul — Fonts, Colors & Layout

Rebuilt using exact original WordPress fonts/colors from Wayback Machine, then modernized. Updated color scheme from pink/purple to vibrant red (#C41E2A) to match Keller Williams branding.

Phase 2 — Content & SEO

SEO, Neighborhoods & Content

Added 5 neighborhood pages (Mansfield, Arlington, Grand Prairie, Burleson, Cedar Hill), blog section with farm/ranch guide, meta tags, schema markup, and Open Graph tags.

Phase 3 — Integrations

IDX Broker & Analytics

Connected IDX Broker with Search, Listed, and Featured Listings tabs. Configured custom domain (search.marlayostteam.com). Deployed Google Analytics GA4.

Phase 4 — Social Media

Social Media Strategy Launched

Connected Buffer for automated posting. Wrote and scheduled 30 Facebook posts and 30 Instagram posts. Created content calendar for ongoing engagement.

March 2, 2025

IDX Broker Custom Domain & Final QA

Enabled custom domain in IDX Broker, verified HTTPS and DNS records, confirmed search functionality. Google Business Profile access secured at Manager level.

✅ Complete Deliverables

Every improvement delivered, organized by category.

🌐 Website

✓ Complete website rebuild from scratch
✓ Faithful recreation then modernization of original design
✓ Brand-accurate red (#C41E2A) color scheme
✓ Title corrected to REALTOR® site-wide
✓ Karen Fox removed from partners
✓ Mobile-responsive design
✓ SSL/HTTPS enabled
✓ Netlify CDN — fast, free, global
✓ Professional hero sections & CTAs
✓ Team page with agent profiles
✓ Blog section with content
✓ VA home search signup integration

🔍 SEO

✓ Meta tags optimized on all pages
✓ Schema markup (structured data)
✓ Open Graph tags for social sharing
✓ Mansfield neighborhood page
✓ Arlington neighborhood page
✓ Grand Prairie neighborhood page
✓ Burleson neighborhood page
✓ Cedar Hill neighborhood page

📱 Social Media

✓ Buffer account connected
✓ 30 Facebook posts written & scheduled
✓ 30 Instagram posts written
✓ Content calendar created

📊 Analytics & IDX

✓ Google Analytics GA4 property created
✓ GA4 tracking deployed (G-2L4PH1XRD4)
✓ Google Business Profile access (Manager)
✓ IDX Broker integration — 3 listing tabs
✓ IDX custom domain configured
✓ IDX HTTPS verified
✓ IDX DNS records verified

Estimated Annual Hosting Savings

$300–$600+

Migrating from paid WordPress hosting to Netlify's free CDN tier eliminates monthly hosting fees entirely.
That's savings that go right back into marketing.