★ For Real Estate Agents Only

Your business. Your brand.
Your pipeline.

Your lead pipeline is your go-go juice — the lifeblood of your career. A personal website that you own turns every closed deal into a compounding asset: your database, your SEO rankings, your repeat clients. We build sites that work alongside your brokerage — not against it — so the business you build follows you for life.

Built on theyostteam.com — live right now, ranking in Google, generating leads daily.

🔥 Limited: Only 5 agents accepted per market — no two of our clients compete for the same leads

A Question Every Agent Should Ask Themselves

You're working your tail off — showings, cold calls, open houses, social posts — and building real expertise in your market. Are you also building an asset that's yours? Three things most agents overlook until it's too late:

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Build a Database You Own

Your brokerage’s tools are great for the day-to-day — but a personal database you control means your relationships travel with you. Every past client, every nurtured lead, captured on your domain in your CRM.

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Rank for Your Own Name and Market

When someone Googles “your name” or “homes in [your neighborhood],” they should find you — not just a profile page. A personal site lets you build SEO equity on a domain that’s yours for life.

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Your Brand Has Continuity

Agents evolve. Teams form, markets shift, life happens. A personal website is the through-line — the one thing that stays consistent no matter where your career takes you. Ten years of reviews, content, and SEO that never reset.

The Smartest Agents Build Both

Your brokerage provides the platform, support, and splits that got you started. A personal website is what you build on top of that — your domain, your leads, your database, your SEO rankings. The two work together. Forever.

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You Own Everything

Your domain (yourname.com). Your Google Analytics. Your lead forms → your email. Your CRM. Your database. Works seamlessly alongside your brokerage’s systems — adds, never replaces.

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Hyper-Local SEO

Neighborhood pages. Subdivision pages. School district pages. Market reports. Real content that ranks in Google for your area — the kind of specificity a template site can’t match.

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Grows With You

Rankings compound. Leads build database. Database builds repeat clients. Repeat clients build referrals. Five years in, you're untouchable.

6 Things a Personal Website Gives You That a Template Can’t

Brokerage profile pages are a starting point. A personal site built around your market, your expertise, and your SEO is a whole different league. Here’s what we build.

1 Subdivision-Level SEO

Every master-planned community, every notable neighborhood gets its own dedicated page with schema markup, builder data, school zoning, amenities, FAQ, and photos. When someone Googles "Viridian Arlington TX homes" — you rank. Not Zillow. Not your broker. You.

2 Structured Data That Google Loves

Schema.org JSON-LD on every page — ResidentialComplex, RealEstateAgent, BreadcrumbList, FAQ. Google reads it, understands your expertise, and rewards you with rich snippets, map placements, and higher rankings. Almost no agents are doing this.

3 Call + Text Dual CTAs

Every page has two buttons: Call (your Google Business line — tracked) and Text (your cell — instant). Measurable. Trackable. And it doubles your conversion rate because some buyers will never call a stranger.

4 Market Data That Sells

Waterfront vs off-water medians. Days-on-market. Price-per-square-foot. Year-over-year trends. Real MLS data, built into your neighborhood pages. Buyers and sellers see you as the expert — before they ever call.

5 Portable Architecture

Your domain. Your hosting. Your analytics. Your email. Your forms. Everything that matters lives on infrastructure you own. Career evolves over time — your website, your rankings, and your leads stay with you every step of the way.

6 Lead Magnets That Build Your Database

Home valuation tools. Market report signups. Buyers/Sellers Guide downloads. New listing alerts. Every page is engineered to capture email addresses — the foundation of a database that grows on autopilot.

Broker Website vs. Your Own Site

Side by side, here's the difference between renting and owning.

Feature
Broker Site
Your Own Site
Domain ownership
❌ Broker-owned
✅ You own it
Lead capture destination
❌ Broker CRM
✅ Your email + CRM
Google Analytics access
❌ Broker controls
✅ 100% yours
SEO rankings
❌ Follow the broker
✅ Follow you
Subdivision / neighborhood pages
❌ Generic or none
✅ Unlimited, hyper-local
Schema.org structured data
❌ Rarely
✅ Every page
Custom branding
❌ Broker template
✅ Your style, your voice
Content control
❌ Broker approval
✅ You decide
Switch brokerages
❌ Start over
✅ One DNS change
10-year equity
❌ Zero
✅ Compounding

What You Actually Get

Every website we build includes the full stack — not a template with your face photoshopped in. Real, custom, elite-tier execution.

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Custom Design

Your brand. Your colors. Your voice. Photo of you, your team, your listings. Mobile-first. Fast. Modern.

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Neighborhood + Subdivision Pages

Every city, suburb, and master-planned community you serve gets its own SEO-optimized page. Schema, FAQ, market data, photos.

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Elite SEO (GEO + On-Page)

Unique title/meta/keywords per page. Structured data. Local geo-targeting. Canonical URLs. Sitemap.xml. Robots.txt. Lighthouse 90+.

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Blog + Market Reports

Monthly market report templates. Blog post scaffolding. Content calendar. Fresh content keeps Google coming back — and builds authority.

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Lead Capture → Your Email

Contact forms, valuation tools, guide downloads — every submission hits your inbox, your Google Sheet, your CRM. Never a broker middleman.

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Call + Text Tracking

Separate numbers for call vs. text. See which converts better. Google Business line for calls, cell for texts. Measured and optimized.

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Reviews Integration

Google Reviews, Testimonial Tree, Zillow reviews — pulled into your site as social proof. "Leave a Review" buttons that build your rep.

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IDX / MLS Integration

Live listings feed on your site. Search, map, save. Keeps buyers on your site instead of sending them to Zillow (and losing them).

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You Own It. Forever.

Your domain. Your hosting. Your code. Your data. We hand you the keys. Switch brokers, switch vendors, switch anything — the site stays yours.

Real Results. Real Website. Real Agent.

This isn't theory. This is theyostteam.com — live, ranking, converting. Here's what a personal agent website looks like in production.

25+
Neighborhood & subdivision pages — each ranking for local search
100%
Lead ownership — every form, every call, every text goes directly to Marla
Schema.org
Structured data on every page — Google's #1 ranking signal most agents ignore
See The Full Case Study →
★
🎯
🔥 Founding Agent Cohort

Be One of the First 10 Agents to Own This

We're intentionally onboarding slowly. The first 10 agents into the program get permanent founding-member benefits — and their wins become the case studies we use to sell the next 100.

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20% Founder Discount

Locked for life. As long as you're a client, you pay founder pricing. Everyone after pays full rate.

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Featured Case Study

Your results become our marketing. Permanent feature on the site + co-authored blog posts drive traffic to your market.

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Direct Strategy Access

Founders get direct Marla access for strategy — not support tickets. She built hers; she'll help you build yours.

📅 Cohort closes once 10 seats fill. Most markets will have 1 seat only.

This is not a growth hack. It's a structural reality — we can't serve two competing agents in the same market because SEO rankings are a zero-sum game within a subdivision.

Three Tiers. Pick Your Level.

Every tier includes portable architecture, hyper-local SEO, Schema.org, mobile-first design, and full ownership. The difference is how much of your market we cover.

Starter

Solo agent, one city focus

$2,500 setup
+ $99/mo hosting & maintenance
  • 1 city landing page
  • 5 neighborhood/subdivision pages
  • About, Contact, Reviews pages
  • Home valuation tool
  • Lead capture → your email
  • Full Schema.org SEO
  • Mobile-first design
  • Google Analytics + GBP integration
  • Your domain, your ownership
Get Started

Dominator

Top producers & team leaders

$12,500 setup
+ $499/mo full management
  • Unlimited city + subdivision pages
  • Full custom design + branding
  • Weekly blog posts (4/mo)
  • Monthly market reports (PDF + email)
  • CRM + email automation
  • IDX + buyer portal
  • Video testimonials integration
  • Dedicated account strategist
  • Full SEO management
  • Priority support
Go Dominator

★ Pricing varies based on market complexity and existing assets. All tiers include unlimited revisions in the first 30 days, 100% ownership transfer, and month-to-month hosting (no long-term contracts). Discounts available for team buildouts.

Questions Agents Ask

Won't my brokerage get mad if I have my own website?

Most major brokerages explicitly allow personal websites as long as you include proper licensing disclosures (which we build in automatically). Your broker's marketing policy probably already allows it — we'll help you navigate that. It's your license, your business.

What happens to my website if I switch brokerages?

Nothing changes for your site. Your domain, your content, your rankings, your leads — all unaffected. We update the footer disclosures and licensing info (takes 10 minutes) and you're done. No rebuild, no downtime, no lost leads.

How is this different from BoomTown, Real Geeks, Sierra Interactive, or Placester?

Those are template platforms — thousands of agents running the same code. Google penalizes duplicate, templated content. We build custom sites with unique content on every page. Plus: those platforms own your data and your SEO — when you cancel, you lose the site. We build on your domain, your hosting, your ownership. Big difference.

How long until I see leads from SEO?

SEO is a compounding asset. Expect 4–8 weeks for Google to index your pages, 3–6 months for meaningful local rankings, and 6–12 months for steady lead flow. The earlier you start, the more compounding kicks in. This is a long-term moat, not a quick-win ad campaign.

Do I need to know anything technical?

Nothing. We handle hosting, domain, SSL, SEO, analytics, forms, everything. You give us your brand preferences, photos, and market info — we build it. You approve it. We deploy it. You get an email every time a lead comes in. That's it.

Can I import my existing leads / CRM?

Yes. We integrate with Follow Up Boss, Chime, Wise Agent, HubSpot, Mailchimp, Google Sheets, and most major brokerage and custom CRM setups. Lead comes in → lands where you already work.

What if I already have a website?

We can rebuild it (often better than a new site because of existing rankings), migrate it off your current platform, or add SEO pages to supplement it. We'll audit what you have for free and tell you the best path forward.

Do you work with teams?

Absolutely. Team sites with individual agent pages, shared listings, split lead routing, team-specific market reports. Dominator tier is built for this. Custom team pricing available.

Do you offer a free consultation?

Yes. 30-minute discovery call, no sales pitch, no obligation. We'll look at your current marketing, your market, and tell you exactly what a personal website would do for your business. Call (817) 382-9791 or text Marla.

★ Free 30-Min Discovery Call

Let's Talk About Your Database

No pitch. No pressure. Just 30 minutes of straight talk about what a personal website would do for your business.

Marla personally reads every inquiry. Expect a response within 1 business hour.

Or reach out directly:

📅 Book on Calendar 📞 Call (817) 382-9791 💬 Text Marla

Built by Marla Yost — REALTOR® and agent who got tired of renting her business.
Because agents should build equity, not rent it.